As most of you know, here at Use Wood Wisely, we are pretty keen on wood being approved by the Forest Stewardship Council (FSC). Pretty keen is an understatement, we are actually red hot on wood being FSC approved. The FSC stamp on a piece of timber means that it that it has been sourced from a forest that meets the standard for responsible forest management; endorsed by the WWF and the Woodland Trust.
Our campaign aims to encourage consumers to choose products with the FSC label, if enough of us support FSC approved wood it may become law in the UK to help protect the world’s forests. What’s reassuring to research is that there are lots of other big brands out there supporting the FSC. These brands are not your average timber user, yet where wood resources come into their packaging they are making sure that it is FSC approved.
So if they can do it, why can’t we all?
Most of us know Innocent for their wacky packaging and messaging. However their commitement to the environment is far from wacky. Innocent have been pioneering the use of food grade recycled plastic in their little bottles of juice since 2003 and in 2013 they saved over 1000 tonnes of plastic by ‘putting all their juice carafes on a diet’. All their cartons big and small are made from 100% FSC approved material.
Ben and Jerry’s:
Now you can enjoy a tub of cookie dough ice cream with a fraction less of the guilt. Do take note of the word fraction however – it’s guilt free packaging, not guilt free eating!
Ben and Jerry’s state on their website that: ‘In recent years we’ve focused on ensuring that all the paperboard used in our pint cartons and novelty boxes comes from environmentally friendly sources. Today all of our global paperboard packaging has Forest Stewardship Council (FSC) Certification with the exception of a small amount of packaging for our quart containers. FSC certification means that the pulp in the paperboard comes from forests that are managed for the protection of wildlife habitat, maintenance of biodiversity, and other forest sustainability criteria.’
LEGO have a target audience that is particularly important when it comes to the environment – the youth of today. It’s our responsibility to provide a world for future generations, but it’s also crucial that we educate them in how they can do the same. Although LEGO are one of the newest additions to the FSC party, they are making some significant changes: Since June 2014, new LEGO products have been sold in smaller boxes certified by the Forest Stewardship Council. Producing the boxes uses on average 14% less paper while supporting certified and responsibly managed forests.
Jørgen Vig Knudstorp, President and Chief Executive Officer of the LEGO Group recently said:
‘The FSC logo on the box may seem insignificant when you see it for the first time, but it is a major milestone for us, and an important element in our efforts to become carbon positive by 2016. As a responsible company, we want to help preserve the forests, their wildlife and all of their inhabitants to the benefit of the environment and future generations. Making our packaging more sustainable and using forest resources wisely are some of the ways we support our environmental ambitions, and I hope this may also inspire children to think about how we can build a better tomorrow. We will certainly continue to look for ways to improve and lower our direct impact on the planet.’
Some great examples here of big brands taking an environmentally friendly approach to business – let’s hope others catch on as well.
Help us make sure British wood is made best use of and not burnt needlessly – join the Use Wood Wisely campaign today.